By now there is a good chance that most of you have heard the news — this Sunday, during the MTV’s annual Video Music Awards show at the Barclays Center in Brooklyn, NSync will reunite for a one-night-only performance.
Justin Timberlake, of course, is one of the most popular acts in America right now, and recently released a new album. Needless to say, he was going to be a big part of this night no matter what. But in a day and age where viewers mean everything, MTV executives pulled the rabbit out of the hat and somehow managed to convince Timberlake to perform with his old band mates.
What the other four guys have been up to for the past decade, God only knows. But on Sunday, they will be on center stage in Brooklyn.
Before I carry on, I must ask, do people still even watch MTV anymore? What was once such an iconic network for Generation Y has seemingly dwindled into irrelevance. As far as I remember, they started showing exorbitant amounts of reality television rather than actual music videos, and that’s when I started to tune the station out. I know it had a slight revitalization with the popularity of Jersey Shore, but what about since then?
I honestly couldn’t tell you the last time I even put MTV on my television, even for a few seconds.
That being said, the one thing it does still have is the VMAs. That awards show has not lost its reputation for being an eccentric, diva-driven, glamorous conglomeration of the world’s biggest stars. Whether it’s Lil’ Kim appearing borderline topless, Rage Against the Machine’s Tim Commerford climbing the stage rafters after losing an award to Limp Bizkit, or Kanye interrupting Taylor, there’s always something crazy that happens at this show every year.
And MTV is hoping an NSync reunion will have a similar effect.
But let’s get back to the main point here. On Thursday, my blog centered around the reemergence of another male singing group, the Backstreet Boys. In that post, I described my firm belief about how “The Boy Band” has finally become accepted again by our current world.
And now, the return of NSync only confirms that.
It’s no coincidence that the Backstreet Boys and NSync are both being welcomed back my national media in the same exact time period. BsB just performed nationally on NBC’s America’s Got Talent, and now NSync will do it on MTV. Except only one of them is a reunion.
America is ready once again to support these bands. If it was five years ago, and these bands performed, their supporters of old would have enjoyed it internally, but on the outside, they’d have been like, “Yeah… I remember I used to love these guys, but now? I don’t know…”
But in 2013, with their old fan base being wiser and more mature — and past the age where we care about petty embarrassments — it’s go-time. Old NSync fans will be glued to their television sets on Sunday night, mark my words.
Whenever they perform, you better prepare yourself for a social media earthquake to rock your Facebook and Twitter feeds.
My personal hope is that while NSync is performing, the Backstreet Boys will suddenly emerge from the crowd, step on stage, and challenge them to a no holds barred boy band-versus-boy band showdown, similar to the crunk battles that occur in those Step Up movies. That would be epic. Nick Lachey could even moderate.
Whether this will actually means that newer boy bands will step forward and take advantage of this newfound limelight remains to be seen. But the platform is there for the taking. With One Direction and The Wanted already popular, and the Backstreet Boys and NSync back in national consciousness, this is the best time since the late ’90s for a new boy band to step forward and give it a shot.
And that is why, as soon as I finish typing this blog, I am going to meet up with the four dudes who responded to my Craigslist ad to begin rehearsing to form our own male quintet.
This should go actually as I planned.