It’s been a week since I spoke about the Ice Bucket Challenge (Though I called it the Ice Water Challenge), and it’s only gotten bigger.
It’s fair to say that I am seeing at least 10 new videos per day. And I have no problem with it whatsoever. It’s all for a good cause.
The purpose of this campaign was to create a kooky, fun way to get people talking about ALS on social media. What better way than to get people to dump ice water on their heads? It’s amusing because you get to see your friends momentarily suffer when the cold water is upon them. It’s the opposite of a humble brag. It’s people stepping out of their comfort zone.
You can’t fundraise for a cause without raising awareness first. With these videos, it’s putting ALS into national consciousness. People are talking about. Maybe not everyone who was “challenged” is donating, but that’s fine. By keeping the trend going, you’re maintaining its relevance and also challenging other people, who in turn, will challenge others. Which equals more opportunities for donations.
I’ve actually seen people chastising others on Facebook for this. And I just don’t get it. At worst, your ice water video is raising awareness. So what is there to complain about?
If you feel so strongly about it to actually voice your angst publicly, it probably means you’re a pretty miserable person.
The Huffington Post reported that ALS donations are up 1000 percent. ALS advocates are coming out and saying how amazed they are at the national support.
The ice bucket challenge is working.
Is it ideal to film an ice bucket challenge and donate to ALS awareness? Sure. But to act like filming a video without donating is detrimental to the cause is just nonsense.
For once, people are united for something good, and then you have idiots who are raining on the parade.
There’s no need to have to tell people you donated. By doing so, you’re promoting your own actions. This isn’t about us. It’s bigger than us.
It’s about keeping the conversation on ALS, one ice bucket a time.
Why are people so blind to see that?