Taylor Swift made two major announcements during a Yahoo Live Stream earlier on Monday: she’s releasing a new single, and a new album. The single, “Shake it Off,” is on her Vevo page right now. And the album, 1989, is set for an October release.
Loyal fans will remember that Taylor also announced her previous album, Red, live on the Internet, while also releasing “We Are Never, Ever Getting Back Together” at the same time.
Like the lead single from that record, Taylor chose to go a pop-oriented route for her first single, which isn’t anything new. First singles are supposed to appeal to the masses. The rest of Red featured more acoustic, singer-songwriter stuff that Taylor is more adept at.
I’ve only listed to “Shake it Off” once, but I can already tell that I’m not really going to like it. It’s just annoying. From the beat, to the lyrics, to the hook, to the video.
However, I’m getting the vibe that Taylor is kind of trolling us with this song. It’s clearly about all of the negative attention she gets in the mainstream media, and it seems to me she’s poking fun at it.
I go on too many dates
But I can’t make them stay
At least that’s what people say
That’s what people say
But I keep cruising
Can’t stop, won’t stop moving
She’s acknowledging two things, I think — one being her reputation for being a serial dater. And the second is probably a nod to all the attention she gets for her emphatic dancing at award shows. That’s at least what I gathered from the video.
I don’t think it’s supposed to be one of Taylor’s masterpieces. Instead, I think it’s just a playful “F— you” from Taylor to her “haters.” Because the song itself is very Avril Lavigne-ish. And I don’t mean that in a good way. Sorry Avril.
Say what you want about Taylor, but she’s always sung about relevant issues surrounding her own life. Right now, it’s clear that all of the negative media attention is what inspired this album. Or at least this single.
One can only hope that the rest of 1989 highlight’s Taylor’s melodic vocals and superior songwriting. In the meantime, it’s only matter of time until we all hate this song.
But that’s exactly what Taylor wants. Isn’t it?