Whenever I am mulling a purchase, the final decision is not always dictated by money, but by how often I intend to use the item in question.
For example, a $100 shirt isn’t too costly if I know I am going to wear it often. It’s about getting the best possible bang for your buck. If you buy a $20 pair of shoes that you’ll wear almost every day, then that’s as good an investment as you’ll find. And that’s how I evaluate the legitimacy of my purchases.
And then, there’s alcohol. The thing you buy where you know exactly what you’re getting, and yet, you do it anyway.
If I had the opportunity to get a hard number of how much I’ve spent on alcohol in my life, I wouldn’t want to know. I’d decline. Because the figure would upset me too much.
You all know the feeling. You check your wallet on Sunday morning, only to see all the money it held 24 hours earlier has completely disappeared. On top of that, there’s probably an ATM and/or credit card receipt there of more spending. And what do you have to show for it? A hangover.
If the effectiveness of purchases are determined by the longstanding impact the item has on your life, then what’s more illogical than spending money on alcohol? It leaves your system in a matter hours, with no tangible benefits.
And bear in mind this is coming from some one who drinks. A lot.
If anything, the effect of alcohol makes you forget things. In theory, isn’t that the total opposite of a successful purchase, in which you wish to purchase things that you could savor?
It’s obvious why people buy alcohol. It puts you in a good mood. It leads to fun experiences. It makes you more social.
But for the most part, spending $8 on a craft beer or a well drink is like throwing away your money.
By contrast, you can spend $20 on a book, read it once, and never pick it up again. But the book’s language and ideas will stay with you forever. Alcohol, meanwhile, will stay with you — but in your liver. Taking years off your life. Why do we do this to ourselves, and why don’t people think about this more often?
That being said, first round is on me next Friday!