I was watching the American Music Awards last night when I learned of the existence of a song called “Booty,” by Jennifer Lopez and featuring Iggy Azalea.
After hearing the song title, I thought, this must be some type of elegant ballad cautioning against the destructive tendencies of people who over appreciate the value of money. Or perhaps a song about pirates.
I have since watched it 11 times.
It basically comprises four minutes of Lopez and Azalea, clad in skimpy attire, grinding their backsides all over one another. After finally straying my eyes away from the video and onto the rest of the YouTube page, I noticed that the video was actually released two months ago.
Why didn’t anybody tell me? When a video like this exists, I feel it is obligatory for every man to inform at least one other man of it. Sort of like a cult.
I assume the song has lyrics, too. I wasn’t really paying attention to that part.
But then, after I snapped out of my trance, I thought about the deeper effects this video could have on our society, and realized that it’s a continuation of a recent trend.
Every so often you hear a woman of prominent stature speak publicly about how females are objectified in the media and popular culture. Especially after “The Fappening” scandal a couple of months ago.
The media obviously shoulders a significant portion of that blame. Look no further than magazines like Playboy or Maxim for evidence.
But what if it’s … women … who are also to blame for their own public image?
Take a look at recent items in popular culture that painted woman as nothing more than sex symbols: Nicki Minaj’s “Anaconda” video. Kim Kardashian’s Paper Magazine photoshoot. And now this.
Also, Jennifer, you’re 45. You have two children. Put on some pants.
Anyway, one can certainly argue that these are simply instances of artistic expression. Or you can say that it’s perpetuating a stereotype, and doing more harm for females than good.
Either way, I’m a dude. So it makes no difference to me!