In the past couple of weeks, a host of politicians have tossed their names into the hat to become the most powerful person in the United States. Meanwhile, voters don’t even head into the booths to pick the next president for another 18 months.
The average American’s attention span barely lasts 18 seconds.
Do you know what’s going to happen in the next 18 months? People who are totally irrelevant in the eyes of the public will become internationally famous musicians because of one horrible, yet catchy, hit single.
Marvel will make 19 moves that accrue more money combined than the Gross Domestic Product of 92 countries.
There will be 42,864 cat memes posted on social media platforms that haven’t even been invented yet.
Taylor Swift will have four boyfriends, get back together with two, cheat on one, marry the other, get divorced, and channel all of that emotion into a record-breaking album that wins every single Grammy award in 2016, including Best Spoken Word Album.
Honestly, I know the general American public. We go way back. And they do not give two shits about who is running for an office that won’t even be abdicated for almost two years.
Campaigning is an arduous task and it may be true that a lot of time is needed to be able to connect with voters in every state, but really, you could announce you’re running for president two weeks before Election Day and most people would not know the difference.
The only reason you’d likely even come into mainstream attention from now until November ’16 is if you say or do something stupid. And that’s another drawback of announcing so early.
Right now, Hilary Clinton on the Democratic side, and Republican Senators Rand Paul, Ted Cruz and Marco Rubio have all officially declared their intent to seek the presidency, and the only people who really care are George Stephanopoulos and all of the late night variety hosts who now have a year-plus worth of material.
It’s basically a bad political version of Too Many Cooks.
Obviously, it is very important for us to be aware of who might be our next president. But the idea that it is supposed to hold the average citizen’s interest for 18 months is laughable. In this new digital age, people only want the information that they need to know right now. Even as I type this, things are changing. What’s viral and popular right this second will not be anymore in five minutes.
People who grew up with social media don’t even understand the concept of having an attention span. They’ve only known an age where information is readily available the moment it happens. What’s trending on Twitter right now will be an afterthought in the next hour.
We’ll all be different people in 18 months, in a world of new memes, technology and pop culture celebrities. Who might be president 18 months from now is the last thing on our mind.
But one thing that won’t change? In 18 months, I will still be the most beloved blogger in all of your hearts.